Overview: As part of a broader rebrand, Composition Wealth needed a new website that reflected its evolving identity and created a stronger foundation for marketing and growth. I worked closely with the client to guide the website initiative from strategy through launch, coordinating a multidisciplinary team across UX, visual design, content, and development. Following launch, my role expanded into ongoing website management, content updates, campaign support, and digital marketing optimization.

The Challenge: The new website needed to translate the firm’s rebrand into an effective digital experience while clearly communicating its positioning and services to prospective clients. With multiple disciplines involved, the project also required close coordination between the client and project team to keep strategy, creative development, content, technical execution, timelines, and deliverables aligned.

Strategy & Project Leadership: My role centered on the strategic and client-facing direction of the initiative—working with the client on website strategy, planning, priorities, and requirements while coordinating UX, visual design, content, and development resources throughout the rebuild. I managed timelines, deliverables, reviews, and dependencies across the team while providing strategic oversight to ensure the finished experience supported both the new brand and broader marketing objectives.

Ongoing Digital Support: Following the rebuild, I have continued to support Composition Wealth through monthly website content management and updates, landing pages and marketing initiatives, compliance-related content workflows, analytics, and ongoing optimization.

Capabilities: Digital Strategy · Website Strategy & Planning · Project Leadership · Client Strategy · Multidisciplinary Team Coordination · Website & Content Management · Landing Pages · Marketing Operations · Analytics & Optimization