Professional Services PBC: Building a Brand and Digital Experience Around Complex Services Overview: Patriot Benefit Consultants needed to reposition its brand and create a stronger digital presence that could clearly communicate its expertise and complex set of benefit consulting services to prospective clients. I worked closely with the team on the development of the new…
Education Redesigning the Texas Gateway Experience Around Educator Needs Overview: As Senior UX Designer for the Texas Education Agency’s Texas Gateway redesign, I led UX strategy and design work focused on making the platform easier for Texas educators to navigate, understand, and use. Texas Gateway provides educators with access to TEKS-aligned classroom resources and professional…
Education TEA: STAAR Test Redesign & Rebranding Project Overview Client: Texas Education Agency (TEA) Objective: The Texas Education Agency was embarking in a huge undertaking – launching a newly designed STAAR Report Card that greatly simplified the way parents viewed their children’s standardized test results. The agency wanted to take this even further by giving…
Education Redesigning the Texas Education Agency Website: Enhancing User Experience, Accessibility, and Content Organization Project Overview Client: Texas Education Agency (TEA) Objective: Redesign the Texas Education Agency (TEA) website to improve user experience, streamline navigation, enhance content organization, and ensure accessibility for all users, while aligning with modern web standards. Project Goals User Audience Research:…
Government Empowering Heroes: Texas Department of Emergency Management Website Redesign Case Study Introduction: The Texas Department of Emergency Management (TDEM), a vital government agency, recognized the need for a dynamic online publication catering to emergency professionals and first responders. With a focus on providing valuable, easily accessible information, TDEM embarked on a transformative website redesign…
Education Transforming Tradition: Texas A&M University Rellis Website Redesign Case Study Introduction: In response to the evolving needs of prospective students and a desire to showcase its unique educational model, Texas A&M University Rellis embarked on a comprehensive website redesign. The goal was to seamlessly integrate a new brand identity into their digital presence, create…
Healthcare Navigating Wellness: Community Health Choice Website Redesign Case Study Introduction: Community Health Choice, a prominent health plan provider listed on the health.gov exchange, sought to revolutionize their online presence to align with their refreshed brand identity. The objective was twofold: to seamlessly extend the new brand system to their digital platform and to enhance…
Healthcare Building a Digital Communications Platform for the Charles H. Hood Foundation Overview: For more than 10 years, I have partnered with the Charles H. Hood Foundation to strengthen and evolve its digital presence and communications in support of its mission to advance child health through innovative research. What began with website strategy and design…