Profile
As a seasoned marketing leader with over 30 years of experience in full-service marketing and advertising agencies, I am passionate about helping clients navigate the ever-evolving landscape of digital marketing and achieve their objectives. I specialize in working with a diverse range of organizations, with a particular focus on non-profits that are close to my heart.
My expertise lies in developing strategic and creative solutions that drive results. With a keen understanding of market dynamics and consumer behavior, I excel in conducting comprehensive market and audience research to uncover insights that inform effective marketing strategies.
Throughout my career, I have led numerous successful initiatives spanning brand development, messaging creation, integrated campaign strategy, website and eCommerce user experience optimization, and content creation. I take pride in my ability to collaborate closely with clients to understand their unique needs and objectives, and then develop tailored solutions that exceed expectations.
My commitment to delivering exceptional results is matched only by my dedication to making a positive impact in the communities I serve. I believe in the power of marketing to drive positive change, and I am passionate about leveraging my skills and expertise to support causes that matter.
If you’re seeking a results-driven marketing consultant with a proven track record of success and a passion for making a difference, I would love to connect and discuss how I can help you achieve your goals.
Let’s work together to create impactful marketing strategies that drive meaningful results.
Experience
Marketing Consultant | 2023-to present
Over the last year I’ve been working as a Marketing Consultant focusing on non-profit clients:
- Austin Zoo – general marketing consulting, advertising, website design and maintenance.
- Charles Hood Foundation – marketing and communications consulting to improve the effectiveness of internal team collaboration and external brand communications.
- HeartGift – research to inform updated messaging development and create new brand messaging to donors and potential donors.
EVP, Interactive Director at Steel Advertising - Austin, TX | 2004 - 2023
Multiple positions and responsibilities through almost 20 years at Steel with key responsibilities including:
Marketing Strategy – create multi-channel, multi-segment, integrated marketing campaigns aligned withbrand message and objectives.
Branding & Positioning – create strong brands that capture the essence of a business and resonate withtarget consumer segments.
Market and Consumer Research – conduct research to identify target segments, see trends inindustry/competitive landscape, test messaging performance, and improve campaign performance.
Cross-functional Leadership – lead marketing initiatives across PR, media, creative, analytics, product,web, and stakeholder teams.
Advertising Media – strategic media planning and placement of both tradiitonal and digital tactics including broadcast, OOH, digital & social platforms.
Demand Generation – Build brand awareness while creating demand with direct marketing, social media, digital advertising, & CRM.
Customer engagement and funnel management– create performance-oriented consumer funnels to improve conversion rates. Create reporting dashboards to monitor analytics and optimize for CPL effectiveness and maximize ROI.
Website and Ecommerce– Manage all design and development of website and ecommerce creation. Lead UI/UX recommendations, content strategy and SEO performance of the new website. Implementation of metrics measurement, payment gateway, and other key functions relevant for the type of project.
Industries: Education, Healthcare, Non-profit, CPG, Government
Account/Client Service positions held at the following agencies | 1991 - 2004
- Tocquigny Advertising & Interactive – Austin | Client: Dell
- GSD&M Advertising – Austin | Clients: Walmart, Sam’s Club, Lennox
- Marketing Continuum – Dallas | Clients: Dos Equis, Sol, Tecate, Bohemia
- Integer Group – Dallas/Denver | Clients: Gatorade, Coors Brands
- Tracy-Locke/DDB – Dallas/Los Angeles | Clients: Pepsi, Frito Lay