Digital success doesn’t come from a single discipline—it comes from aligning strategy, user experience, content, technology, and marketing to achieve measurable business goals.

For more than 25 years, I’ve helped organizations bridge the gap between big-picture strategy and hands-on execution. Whether leading a website redesign, improving the customer experience, developing a content strategy, optimizing search visibility, implementing analytics, or supporting digital marketing initiatives, I work across disciplines to create digital experiences that are purposeful, effective, and sustainable.

My background spans UX strategy, information architecture, SEO, content strategy and governance, website planning, WordPress and Shopify development, digital marketing, analytics, and marketing operations. Throughout my career, I’ve led cross-functional teams—including UX, interactive, and paid media—and understand how these disciplines work together to drive meaningful business results.

I enjoy partnering with organizations that need an experienced digital strategist who can quickly understand complex challenges, integrate with existing teams, and contribute wherever the greatest value can be made—from strategic planning and user experience to implementation and ongoing optimization.

Areas of Expertise

Digital Strategy
User Experience (UX) Strategy
Information Architecture
Content Strategy & Governance
Website Strategy & Planning
HubSpot Marketing & Support
Search Engine Optimization (SEO)
Digital Marketing Strategy
Paid Media Strategy & Oversight
Landing Page Strategy & Design
Analytics, Measurement & Reporting
Website Optimization & Continuous Improvement